A Thorough Look at Novomatic in Online Casinos

Founded in 1980 in Gumpoldskirchen, Austria, which is home to its headquarters, Novomatic has always been a software provider for land-based casinos. Still, like every other studio did at the inception of the Internet, they too adapted and started providing games for a much bigger audience. Nowadays, the studio is already one of the biggest in the online gambling scene. If that doesn’t say anything about their massive reach (both financial and innovative), then nothing does. That said, we move on to the company’s highlight, here’s a little backstory that we managed to dig out.


  • Headquarters: Austria
  • CEO: Harald Neumann
  • Email: info@novomatic.com
  • Established: 1980
  • Phone: +43 2252 606 0
The NOVOMATIC Group is one of the largest casino software developers in the world Novomatic provide a wealth of slots games with a multitude of styles and concepts! Novomatic have around 30,000 employees worldwide

Should You Play at Novomatic Casino Sites? The answer, depending on your preferences in online games may be useful or otherwise. As you can see, Novomatic is primarily a land-based software provider who focuses on making video slots (the good ones). So, the fact that their physical channels still rake in sales from slots just adds further to the fact that their online channels only have slots games to offer. So, it’s either you’re a video slots lover, or you prefer others.

Break-down of the Studio’s Success in the Gambling Scene

In 2013 alone, Novomatic’s annual sale was well into the four billion Dollars range. That might, of course, include their land-based sales, but you have to admit that the Internet is currently better a platform to launch successful online casinos than most physical ones. Now, they have about 30,000 employees worldwide, subsidiaries in more than 50 countries, feature 270,000 gaming terminals, and are in up to 2,100 gaming locations around the world. Still, all of this massive success is only due to one thing: a sound strategy.

Reason for the Studio’s Sales in iGaming

See, we think Novomatic’s plan is one of the better ones we’ve seen in the industry so far. The studio is made up of several companies, with each having a different function in the bigger picture. Some could handle the software, while others could be into the production of the physical parts. An example is Novomatic’s subsidiary Astra Games. The company took over Greentube around 2008 and have been Novomatic’s main distributor of Online content since then.

Features of Novomatic in Casinos

Greentube Internet Entertainment Solutions (GmbH); Now Astra Games

Greentube was formerly Novomatic’s online and mobile branch. They were the ones in charge of delivering content to online casinos/mobile devices and even down to land-based casinos. At the time, this kind of service got them to form their omnichannel technology, which is what allows cross-play/seamless game transition. The player’s choice thereafter is to choose the one that’s most favourable.

Categories of Games from Novomatic

Games provided by Novomatic are fully compatible with mobile devices

Novomatic has made a lot of games over the years for casino sites. To be more specific, they currently have over 400 games with some attracting cult followings. Their extensive portfolio includes categories like video slots, card games, live dealer games, Bingo, Pai Gow, Poker, and others. Out of all these categories though, their library of slot games is the most innovative in the online gaming scene. We’ll be going through it now.

Selection of Novomatic Slots in Online Casinos

While Novomatic doesn’t make a lot of progressive video slots, they make a lot of the ordinary types. We’re talking more than 300 slots here, with many having both online and offline presence. Still, keep in mind that Novomatic has only made about 100 slot games available for online casinos. When you remember that their library says 300 slots, progress is a bit slow. That said, some of the best video slots we’ve heard about include Book of Ra, Hoffmania, Dolphin’s Pearl, Columbus Deluxe, Flamedancer, Battle Mania Deluxe, Sizzling Hot, 4 Reel Kings, Cops’n Robbers, African Simba etc.

Novo’s Compatibility with Mobile Devices

If you can recollect, we mentioned something on how the progress of porting land-based slots to their online counterparts is rather slow on Novomatic’s part. The reason for this lack of speed is compatibility. While the waiting time is long, the studio is experienced and knows to correct any bug or issue that players may encounter. So, we get games that are fully compatible with our mobile devices, though the count isn’t all that flattering. Still, that doesn’t mean we should ignore the fact that Novo’s medium-sized library of online video slots includes the best they’ve ever made.

Online Casinos Supporting Novomatic

Novomatic is a good studio for casino sites since it has an extensive library of rewarding slots. So, for online casinos (whether good or poor) that recognize their worth, they’re a great software provider to have on their side. Some of the best online casinos in the business include: AHTI Games, EnergyCasino, No Bonus Casino, YakoCasino, CasinoCasino, All British Casino, Fun Casino, WilliamHill, LVBET, Frank & Fred, SlotsMillion, HyperCasino, PlayOJO